Challenge

Before approaching Rysen, My Accounts believed their brand, services and offerings were not being portrayed strongly enough through their website. More importantly, the website was failing to increase overall traffic and customer enquiries. As a result, My Accounts sought out Rysen to re-design and re-develop a new responsive website

Solutions

The primary objective of this project was to increase leads. Our first phase was to undertake an in-depth analysis of the industry and formulate a strategy which focused on the user experience.

Some key solutions included developing the responsive website on WordPress CMS platform, which allowed my accounts to update content when it suited them.

The new website required a significant update and alignment of branding elements. We worked with my accounts to deliver a fresh and modern look and feel whilst still maintaining its highly professional reputation.

One of the most successful elements on the new website was the decision to include a simplified enquiry form above the fold on every page across the website. The form is elegant and not overpowering to the rest of the design which contributed to the success.