Custom Landing Page Design

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A landing page has a simple goal to increase conversions. If the landing page isn’t achieving that then you need to do something about it, i.e. landing page optimisation.

Essentially, landing page optimisation is about improving elements on the page to increase the conversions you are getting.

Your landing pages will often be the first interaction a person has with your business. They are an opportunity to educate, inform and engage with your target market and ultimately get conversions. The reality is, whether it is through SEO, PPC or social media, you are investing a lot of money in your website and your landing pages so you want them to perform and deliver you conversions.

When you optimise your landing pages you are not only increasing your conversions but also lowering your customer acquisition costs. You will have more customers and you will be maximising the ROI of your ad and marketing spend.

There are two key things you can tweak with your landing pages in order to optimise them. The first is optimising your landing pages for different traffic sources. It is very common for users who land on your website from different platforms to perform in different ways. A visitor who finds your website will behave differently to a visitor who clicks through to your website from a social media ad.

By optimising for different traffic sources and funnelling them through to individual pages, you can put the right landing page in front of the right people at the right time. This is about creating landing pages that are aligned with the search intent of the website visitor.

The other key thing you can optimise is the on-page elements of your landing pages, for example tweaking the offer, content, call to action, layout or social proof on the page. Even a small design change such as playing with the white space on the page can have a big difference on the conversions you are getting.

Consistency is key in your landing pages, both consistency in your message across your landing page and various elements of your website, but also consistency from the destination (social media, SEO, PPC) through to the landing page.

With the right team on your side, your landing page optimisation will be part of the process. At Rysen, we are always measuring and tweaking to ensure we get the best results for our clients.

In order to answer this, we’d need to know more about your specific requirements.

We want to know the key reasons behind creating this landing page and the key purposes you need it to serve. We can then customise the design and functionality requirements based on your needs.

Here’s a little bit of what goes into creating a custom landing page so you can see what’s involved.

We start with a collaborative 'brain dump' session, with the goal to understand as much as possible about the purpose and requirements for this landing page and how this aligns to the goals of the wider business. By gaining this understanding early on in the project, we can ensure that all our research, design and development work is done with the business goals in mind.

Once we have that information then we start to research your position in the market, how you compare to your competitors and also what your customers are looking for. A landing page that fails to consider these elements is not going to perform as well as one that is based on thorough research.

From that research we then formulate a plan and create a landing page strategy. We look at the flow from the destination through to the landing page and the action that we want users to take on the page. This is the user journey and we design to optimise the journey for maximum conversions.

The user experience and journey is at the forefront of all the design work we do. We lay out the structure of the page with a wireframe, ensuring all the required content is present and the flow of the page is cohesive and intuitive. Lastly, we overly the UI (User Interface) design, presenting a final, responsive design that ticks all the boxes.

Finally, we build the landing page and as we do so we ensure it has the technical capacity and functionality to achieve the desired result, i.e. conversions.

Along the way we are constantly testing, tweaking and optimising to push the landing page as hard as we can to maximise your ROI.

We’ve been partnering with our clients to build custom landing pages since 2006 and we know what it takes to create landing pages that convert.

When someone arrives on your website, they have to land somewhere. The pages they land on are your landing pages and they have a very specific purpose - to convert website visitors to take action.

Landing pages are an important part of your digital marketing as they are all about providing your visitors with an optimum experience, using beautiful and clever UX to guide them towards a conversion…

When you think about the user journey, what do you think the outcome would be if someone arrives on your website from a paid social media or Google Ad and they land on a page that has no strong call to action or clear and consistent message. They will probably bounce straight back to where they came from.

Instead, you want them to land on a page that is easy to navigate, with a clear flow and message, that compels them to take action. This is the power of landing pages and why you need them for your business.

However, a single landing page is not going to cut it. If you are targeting users on social media or Google Ads they will both perform differently, as will users who come to you via Google organic search. It’s not enough to have a landing page… you need a landing page strategy.

When it comes to SEO, you create landing pages to target a specific keyword, or set of keywords. You will need to ensure that the landing pages for these keywords are consistent and cohesive so the user journey from the search results to your page is seamless and matches their search intent.

Likewise with Google Ads or social media - the landing page needs to match the intent as well as act as an extension of the ad that has made them click through. The ad has piqued the interest of the user so they want to click through to your site and you need to deliver on their expectations in order to get the conversion.

Landing pages have the power to make an enormous difference in your business by increasing your conversions, lowering your cost per acquisition and increasing the ROI on your PPC and digital marketing spend. We can help you to create targeted landing pages that are based on strategic research and understanding to bring you maximum conversions.

The first thing you need to do is contact us so we can learn more about your project and how we can help.

In the early conversations we have about your landing pages we’ll need to know more about your budget and what you’re hoping to achieve from your project. We want to know about your business goals and KPIs, the conversions you are looking for and what makes your business tick. We work very closely with each of our clients so it’s important to us that we establish a great relationship right from the beginning.

Once we understand your requirements and how we can help your business then we can provide you with a detailed project proposal. The proposal will outline the steps we will take for your project and our recommendations around strategy and approach. We’ll take you through this proposal in person so you can ask any questions that might come up.

We are a boutique agency by choice so you will always have access to the people you need, when you need them. Within our team we have many years of experience and expertise that you can call on at any time. If you have any questions or concerns, you can contact us at any time to give you clarity.

When you work with Rysen, you don’t only have access to our expertise, but you are also working with a team who are dedicated to your success. We want your landing page projects to be as seamless as possible. We do work very closely with you to develop custom landing page designs that are going to get you the results you are looking for.

A good landing page is one that compels your website visitors to take action. It may be that you want users to download an app or make a purchase or sign up to a newsletter. Whatever your goal is, an effective landing page is optimised for that action.

There is so much that goes into creating a good landing page because every landing page you create should be bespoke for the goal you have for the page. This is where our experience in user experience is so beneficial to our clients.

While there is no single style of landing page that converts - in fact, landing page templates aren’t going to get you anywhere near the conversions you need - there are a number of factors that you should consider as part of your landing page design.

Firstly, the design should be clean and follow minimalistic principals. A cluttered landing page is usually hard to navigate and not enjoyable to read, which will turn users off very quickly. The aim of the game is to make it simple for your website visitors to convert on your landing pages. It’s important that the navigation is clear and the page design is clean without having too much information on the page. The layout of the page and the flow of the information is also an important consideration so users don’t have to go searching for the information they are looking for.

Your landing page should have a strong offer and it needs strong calls to action throughout the page to guide website visitors to convert. It’s also vital that your landing pages - and your entire website - are mobile friendly.

Ideally, your landing pages should also be tailored and targeted for different audiences. For example, if you have users landing on your website from social media, you should have a different landing page for this audience than you would have for your audience coming from PPC. There should be a consistent experience for your website visitors from their origin through to the landing page.

Once your landing page is live, you need to test and track to measure the results. If it’s not working, you need to make changes to get the results you are looking for.

Designing effective landing pages actually requires quite a lot of technical expertise and a solid understanding of user experience. When you partner with Rysen for your landing page designs you get the benefit of our expertise, knowledge and experience.